Wednesday, February 13, 2008

fashion mall vs. castleton

i thought the point that ethan made about the structure, architecture, and the tone of the fashion mall is very interesting. i had never really looked at it that way before or attempted to see the rhetorical message. like ethan said, the fashion mall is a very soft and white toned mall. half of the ceiling are windows allowing the mall to be lit by mostly sunlight instead of florescent overhead lights. the fashion mall also carries really nice stores - and nicer ones just keep coming in. i remember when the mall used to have Claires - which is just a regular cheap jewelry/hair stuff shop. but for some reason, they took Claires out of the mall and now just recently they are/ already have put in Anthropology, Nordstroms, and an Arts Theaters. all these stores, and even an arts theater can typically appeal to the more wealthy type of people. the type of people who go to arts movies and like a quiet atmosphere. the type of people who would rather eat from le petit bistro, panda express, or have frozen yogurt. while castleton mall has much wider hallways to fit a lot more people - more people equals more noise. castleton mall is much bigger and holds much more traditional department stores such as Sears and JCPenny vs. the fashion mall that just got a Sacs 5th Avenue. though castleton and keystone hold a lot of the same stores, castleton does sells a more random, cheaper priced stores. like forever 21, jewelry stores, build a bear, etc. 

1 comment:

ieyshawalker said...

Hey.

First of all, I want to say good blog. I think you are exactly right about how the different setups and stores in the two different malls appeal to the two totally different audiences. I never really came to realize that Claires was a store at Keystone and sadly, it is kind of hard for me to believe that that store was ever in this mall. It is hard for me to believe Claires was apart of Keystone because it does not even seem to fit the environment of the mall and to even be an interest in the majority of the wealthy shoppers who attend to Keystone.

I particularly found the Claires part of your blog really interesting.

Good Job again.

-Ieysha