Pottery Barn Article Response

After reading this article about Pottery Barn, I am fascinated. I now realize how much thought and how many components are put into the message that Pottery Barn wants to send. What's cool about reading this article is that it makes sense of my world and my view of this store, because I have always loved it and been incredibly envious of all the super cool stuff in the magazines. And this article has truth: Pottery Barn does sell a lifestyle. It appeals greatly to the emotion of the consumer. Yes, there is an incredible amount of logic behind their advertising and the convenient household objects/furniture that they design. But i think the most important thing they do is appeal to the emotion. Pottery Barn rhetorically sells comfort, it sells ease and a simple lifestyle, it sells style but also home. I believe Tejada said they focus on five things - it has to look good, and not be too cutting edge. it has to look directional - like it is new and clean cut. the texture has to be fitting and good. it must be high quality, and it must be durable. pottery barn is expensive, but what the style that they sell can often look much more expensive than it is. They just came out with this new catalog that is sitting on my kitchen counter with the theme of green. and somehow, they still have more and more new and inspirational ideas. and i was getting so jealous - i just wanted to live in a house like that. the organization, the soothing color mixtures, the simplicity and comfort - i wanted it all. everything looks homey yet directional. my point is in this blog is to convey that pottery barn grasps emotion. the company seems to understand their consumers and relate to them. that way they can create something that they know another human being would want. and they totally wrapped me into all of that!